Let’s talk creative web design. Many websites out there struggle with finding a happy medium between creating easy navigation and great graphics, without over doing everything and still managing to keep the customer interested. Building a website really is like creating a piece of artwork. It reminds me so much of painting.
First you have to get your ideas together and research, research, research. Next, you mold those ideas into palette so that you know exactly what you are working with. And once you’ve got your major ideas down you begin to map out the sizing and design of the page/painting. And then the real work begins. You place things or start sketching and realize that something doesn’t quite look right or it makes the viewer’s eye run off the page and you have to start all over again until you get the measurements right. So then once the drawing or links are set and you feel comfortable in adding color and more graphics to fill up the white areas, your creation really starts to come into fruition. And sometimes, you just get it right and it turns out perfect on the first try. Other times, unfortunately, you end up having to paint the canvas white and start again.
When it comes to web design, there really aren’t any set guidelines or rules, much like painting. However, you know as a viewer yourself, that certain website layouts absolutely work better than others. So then, why is it that there are still so many websites out there that just can’t seem to get it right?
In Style Magazine happens to be my favorite publication out there. Their website on the other hand leaves A LOT to be desired. The website’s main page is an information overload with too many pictures and boxes of short stories or comments. It looks more like a website for a trashy magazine than the classy one that it is. Granted they use the same fonts and colors that the magazine does, so there is a similar feel there for the viewer to take in…yet, something is still missing. It has no character, no voice, nothing to make the viewer really be able to relate to. The website completely lost the feel of a magazine and is just simply a name dropping, celebrity overkill. Don’t get me wrong, I want to know what the stars are wearing as much as the next person, but I also want to be able to visit the website and feel like I’m reading that abnormally wide and thick magazine that stands out amongst the crowd.
Luckily, In Style has also jumped on the emerging media bandwagon and added a link for “5 More Ways to Get In Style.” You can receive it by subscribing or giving it as a gift of course, but now you can also join their newsletter, have messages sent to your phone, or receive videos on the latest and greatest trends. I guess you could say, at least that got one thing right.